"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
This course will give you confidence in dealing with the new EU data protection regulations (GDPR). Understand the difficult areas for charities and the actions you need to take to avoid breaches. Develop a privacy statement that complies with the GDPR.
This course is of an Intermediate level, of value to fundraising or marketing staff involved in producing a range of communications from appeals and legacies, through to corporate ‘asks’ and supporter updates. The course focuses in particular on changes brought about by the GDPR and explains clearly what fundraisers need to consider from May 2018 and beyond.
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.
London (W1W 8SS)