Marketing courses in digital, direct and data

Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing....

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence...

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance

Say goodbye to measurement overwhelm and sharpen your measurement skill set at the Marketing Measurement Masterclass with data and insights expert, Ian Gibbs.

Discover how to pick the right...

Plan your content marketing to boost your success. During this course you'll develop a full understanding of goal setting and performance tracking. You'll leave with an assured grasp of strategy...

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC,...

Boost value for you and your customers with customer insight. Learn how to gain a competitive advantage by understanding the behaviour of your customers and their value to you. Discover how to...

Make the most of digital CRM to deliver better results. You'll learn how to manage relationships with customers and build stronger communications. Improve your CRM campaign planning and understand...

Write copy that attracts, engages and influences readers. Learn how good copywriting can boost results, from better search engine optimisation to improved email response. Gain the confidence you...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design and usability. Discover keyword analysis...

Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...

Get greater impact and results from your fundraising copy. Understand how to grab your audience's attention, capture their interest and motivate them to give. Discover the best way to phrase the...

A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles.

Structure and manage PPC campaigns to increase the number of high-quality visitors to your website. Learn how to develop PPC campaigns that increase clicks and reduce costs. Understand effective...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able to approach each new writing task with confidence...