Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business case and measure outcomes. Use this knowledge to forecast results and build successful marketing campaigns.
Course Categories: Business Skills, Planning & Strategy
To discuss your options, please get in touch with one of our learning and development team:
Finance for Marketers is for all who need an introduction to the key financial principles that underpin direct and digital marketing - implementers, strategists and those who have any engagement in this activity within their organisation.
You will gain insights into the basic metrics involved with planning and evaluating marketing activity, and learn how to build predictive models that support evidential business cases.
Tim has over 25 years of marketing experience specialising in helping businesses utilise data to improve their marketing and commercial decision making.
During his career he's held several senior roles at Royal Mail, driving their marketing, market insight product development, and creative services.
He is a founding partner of data-driven creative marketing consultancy Data Ketchup and a Director of Customer Content for 3d Mapping Company.
For the last five years, he's been an IDM tutor teaching qualifications on direct marketing, finance, and data. He was named IDM educator of the year for 2019.
London (W1W 8SS)
A very enjoyable & informative session. Thank you Tim. Lots to go away and think about.
Tim was super engaging on a potentially dry topic with lots of practical and interesting examples - I am excited to put what I learned into practice.
Laura Johnston,
Global
To discuss your options, please get in touch with one of our learning and development team: