Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business case and measure outcomes. Use this knowledge to forecast results and build successful marketing campaigns.
[Participants will be provided with a full glossary of terms to take away]
Finance for Marketers is for all who need an introduction to the key financial principles that underpin direct and digital marketing – implementers, strategists and those who have any engagement in this activity within their organisation.
You will gain insights into the basic metrics involved with planning and evaluating marketing activity, and learn how to build predictive models that support evidential business cases.
Tim is a founding partner of Data Ketchup, a data driven consultancy specialising in getting businesses better ROI through data driven insights and solutions. The company has recently added a powerful data driven SEO capability, and is now helping companies get fast, relevant and effective results.
He has held senior positions at Royal Mail, supporting the strategic development of the company pre and post privatisation, covering marketing, commercial development, Sales and partnership development.
He ran the Mail Media Centre where he significantly increased engagement with UK top 100 advertisers and their agencies through research, product development, marketing channels and new industry partnerships.
Recent highlights have been the successful launch of a brand new media and data planning division at Royal Mail which is successfully working on an ongoing basis with some of the UK’s biggest advertisers, and winning awards.
He is a member of the Institute of Direct and Digital Marketing Data Council, a member of their educational advisory board, and is also a tutor on IDM courses, and has been an awards judge for the DMA.
London (W1W 8SS)
A very enjoyable & informative session. Thank you Tim. Lots to go away and think about.
Tim was super engaging on a potentially dry topic with lots of practical and interesting examples - I am excited to put what I learned into practice.