Learn how to use DMP technology to create an effective cross-channel marketing approach. Discover the best ways to structure your team, align objectives and define your strategy for success. You'll gain the confidence you need to create a roadmap for onboarding DMP.
This course is only available through in-company training.
The course is designed for all marketers and analysts with an interest in developing their Data Management and Data Marketing skills, in order to better understand and serve consumers. Experience in the concepts of Digital Marketing is recommended, no specific technical knowledge is required.
Enrol onto ‘Data Management Platform’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tomas's background conforms to that of the model Tech Entrepreneur. In 2004, he founded his first company on his sixteenth birthday. Graduating in Business Informatics, he teamed up with three ex-Googlers to found Relay42 in 2011. He realised that many brands were facing similar marketing challenges, struggling to connect every touch-point of the customer journey; and as a result, couldn’t engage in real, human conversation using all of their data. Through evolving a tech startup into an enterprise Data Management Platform, Tomas empowers marketing teams from brands such as Air France, KLM, BMW, Footlocker and Thomas Cook to build engaging, data-led dialogue with customers – yielding clear business opportunities and increasing Return on Investment.
Matilda pioneers the creation of data-driven business solutions for Relay42 - a Data Management Platform (DMP) helping companies to transform their marketing into human dialogue. As a Pre-sales Consultant, Matilda helps brands to build use cases specific to their industry needs using the DMP technology, whether they be travel or finance. Originally from Sweden, Matilda laid her foundation in Amsterdam as a Web Analyst for a marketing agency - establishing herself as a purveyor of data quality. She developed her wealth of knowledge further in leveraging data for companies, as a Business Consultant - identifying KPIs and project managing analytics implementations. A rare balance of analytical and creative aptitude makes Matilda a force to be reckoned with in data management - and all the opportunities it affords marketers.