• You will learn to
  • Details
  • Course availability

You will learn to:

  • Translate consumer strategy into practical cross-channel customer journeys
  • Anticipate the organisational implications which removing marketing silos will have on team structure and KPIs
  • Evaluate the legal and privacy implications of DMP technology and understand how to balance consumer experience with commercial targets
  • Understand the different types of DMP technologies available and how to design your marketing ecosystem
  • Design a roadmap towards agile cross-channel marketing aligned with the profile of your organisation and industry

This course is only available through in-company training.

Learn From Home

Our offices are now temporarily closed, but we've expanded our e-learning and virtual classroom offerings. To hear more about these options, please email ask@theidm.com and we'll be happy to help.


1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on customerservices@theidm.com

Course Information


  • Adapt KPIs and targets to prepare your team for a cross-channel reality
  • Learn to structure your team for cross-channel marketing, facilitate collaboration and foster a culture of continuous improvement
  • Align organisational objectives with consumer-driven marketing
  • Sell a consumer-led marketing approach to senior management


  • Create customer journey models, for now and for the future
  • Transform top-line consumer strategy into digital customer journeys
  • Use data insights to optimise your customers journey
  • Define a cross-channel strategy to optimise the media mix

Legal & Privacy

  • Understand privacy legislation today and anticipate future developments
  • Gain insight into their national and international implications
  • Learn how to involve the legal department

Technology & Ecosystem

  • Understand different types of DMP and their implications on your eco system
  • Learn how a DMP can connect to your existing business infrastructure
  • Know the IT implications and expected levels of involvement
  • Establish the day-to-day business implications in terms of how to use your technology stack


  • Learn best practices for DMP onboarding
  • Develop your business impact and investment assessment
  • Align DMP use cases with your business roadmap
  • Identify and utilise organisational resources

The course is designed for all marketers and analysts with an interest in developing their Data Management and Data Marketing skills, in order to better understand and serve consumers. Experience in the concepts of Digital Marketing is recommended, no specific technical knowledge is required.

Enrol onto ‘Data Management Platform’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tomas Salfischberger, CEO and co-founder, Relay 42

Tomas's background conforms to that of the model Tech Entrepreneur. In 2004, he founded his first company on his sixteenth birthday. Graduating in Business Informatics, he teamed up with three ex-Googlers to found Relay42 in 2011. He realised that many brands were facing similar marketing challenges, struggling to connect every touch-point of the customer journey; and as a result, couldn’t engage in real, human conversation using all of their data. Through evolving a tech startup into an enterprise Data Management Platform, Tomas empowers marketing teams from brands such as Air France, KLM, BMW, Footlocker and Thomas Cook to build engaging, data-led dialogue with customers – yielding clear business opportunities and increasing Return on Investment.

Matilda Kristoffersson, Relay42

Matilda pioneers the creation of data-driven business solutions for Relay42 - a Data Management Platform (DMP) helping companies to transform their marketing into human dialogue. As a Pre-sales Consultant, Matilda helps brands to build use cases specific to their industry needs using the DMP technology, whether they be travel or finance. Originally from Sweden, Matilda laid her foundation in Amsterdam as a Web Analyst for a marketing agency - establishing herself as a purveyor of data quality. She developed her wealth of knowledge further in leveraging data for companies, as a Business Consultant - identifying KPIs and project managing analytics implementations. A rare balance of analytical and creative aptitude makes Matilda a force to be reckoned with in data management - and all the opportunities it affords marketers.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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