Learn best practices for writing successful copy for web, email, social media and other digital content. Understand basic principles of digital content and search engine optimisation. You'll come out with a confident grasp of how to craft great copy.
This course is designed for marketers or copywriters who create, edit or repurpose digital copy and content, with little or no previous experience. It would also benefit senior copywriters with a predominantly offline background, who require a grounding in the principles of writing for digital media.
Enrol onto ‘Digital Copywriting: Essentials’ course and receive the ‘DMA Copywriting Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Becky Bocchetti is a leading digital trainer and content consultant who has a proven track record of success with a variety of media owners, FMCG brands, marketing specialists and content providers. Her unique cross-media experience is in high demand with clients who look to her for expertise, insight and tangible results.
London (W1W 8SS)
This was the second IDM course I've attended and once again I couldn't fault the service. The course location was excellent, the tutor was very knowledgeable and engaging, the staff were all helpful and polite, and overall it was an excellent and worthwhile course. I would recommend the IDM to anyone.
I found the whole course very interesting as it covered a lot of aspects of my job. There was a lot of information to learn but it was delivered in a straightforward and easy-to-understand manner. The tutor was engaging and interesting, and there was plenty of opportunity to interact with the other attendees.