• You will learn to
  • Details
  • Course availability

You will learn to:

  • Set the foundations for success with good quality data
  • Understand the influence of copy and design for different devices
  • Identify the key factors affecting email delivery
  • Test, measure and refine your email campaigns for success
  • Understand lifetime value and develop effective retention programmes

This course also constitutes Day 2 of our 2-day Email Marketing course; Email Marketing: Strategy and Tactics

Ways you can learn with us

Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom

Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning

In person: face-to-face, tutor-led classroom training. To ensure everyone’s safety while attending courses at our training centre, we’re taking a range of precautionary measures. You can find the full list, here


Course Categories: Customer Engagement, Email Marketing & CRM, Digital Marketing

Details

Level
Intermediate
Duration
1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
10/12/21 Virtual classroom £400.00 £450.00 6 More info
Book Until
9 Dec 21
08/03/22 Virtual classroom £400.00 £450.00 6 More info
Book Until
22 Feb 22

NB: Prices above subject to VAT

Course Information

What is an email list and how do you grow one

  • Understand the sign up form.
  • Learn how to gain valuable data about your subscribers.
  • Learn to drive traffic to your sign up form.

Optimise your design and structure in your email campaign

  • Understand the design requirements for different media.
  • Learn how to optimise email for mobile.
  • Identify wireframes and useful templates for your emails.

Create engaging content in your email campaigns

  • Learn to write clear and persuasive copy.
  • Learn how to make your content stand out.
  • Understand how to use imagery in your emails.

Preparing to go live

  • Identify the factors affecting email delivery.
  • Understand filters and white lists.
  • Learn how to keep your data clean and to high quality.

This course is suitable for marketers who actively implement email campaigns, and who want to learn how to build campaigns right from content through to delivery and testing.

Previous delegates include:

  • Product Marketing Executive (CIMA)
  • Marketing Assistant (Jersey Choice Limited)
  • CRM Manager (Expedia)
  • Email Manager (VoucherCodes.co.uk)

Enrol onto ‘Email Marketing: Tactics’ course and receive the ‘DMA Email Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Natalie Rockall

Natalie Rockall is the founder of Eleven11 Digital Ltd and is a freelance email marketing specialist, providing email marketing consultancy and training to organisations within the UK and abroad.

She has over 16 years of email marketing and CRM experience in small and large organisations such as The Body Shop, Eurostar, MORE TH>N Insurance and EDF Energy, to name a few. Having held email specialist roles in client side organisations Natalie has hands on experience of both creating email strategy and implementing the required tactics to achieve email success.

She has spoken at the Email Insider Summit Europe event and has judged at both the DMA and DotDigital Dotties Email Marketing Awards.

London (W1W 8SS)

Incredibly useful, you can’t beat advice from hands on experts.


Emma Currie,
Senior Business Developer, Adobe & Neolane

One objective of the course for me was so that I could validate the knowledge/skills I do have in email marketing and this objective was achieved.

I really liked the trainer - he was knowledgeable and engaging. Relates theory back to you personally which is really helpful.

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Privacy Notice:

To learn how we look after your data please see our privacy notice.

Contact Us
X