Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and inspire. All lessons learnt from a long career at the creative coal-face.
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Course Categories: Copywriting & Creative
To discuss your options, please get in touch with one of our learning and development team:
Imagination
Motivation
Expertise
Behaviours
Support
Environment
Please note: you will need to complete the following work to bring to the first session:
Come prepared to share what you’ve learnt, and obviously do this in a Covid-secure way
This course is recommended for junior to senior agency or in-house creatives who would benefit from independent external input to challenge and support their development
‘The mind is not a vessel that needs filling, but wood that needs igniting.’ Plutarch
This is not a course about becoming better at Photoshop or being a better writer. It’s about helping agency and in-house creatives to be more effective at fuelling a brand’s competitive advantage.
The evidence is clear. Companies that harness creativity perform better financially. Creative is the largest contributor to advertising’s sales uplift. And emotional creative is better at driving share growth. But for creative professionals, constantly striving for fresh perspectives and originality in a commercial framework, often within tight parameters, can be hard.
This course puts the creative person front and centre, challenging, supporting and inspiring their effectiveness.
Ian has spoken at Cannes, won multiple awards (including the DMA Grand Prix), is Chair of the DMA Awards Talent Hub, a Trustee of GRT (helping young creatives into the industry) and a veteran of numerous judging panels – including D&AD and DMAs. He is passionate about the power of ideas to build brands and helping others to ignite this potential.
‘...he cares an awful lot about helping to develop the skills of those around him. I feel extremely lucky to have worked with him.’ Sam Beament, Dyson
‘A passionate and articulate industry leader, Ian strives for excellence … while also getting the most out of his teams’ Michael Hailey, Nike+
‘What I love most about him is the endless passion, energy and enthusiasm in all he does – it's truly infectious.’ Lucy Merigold, Grayling Dubai
‘One of the most inspiring and motivating people I've ever worked with.’ Mark Benjamin, Pukka
London (W1W 8SS)
To discuss your options, please get in touch with one of our learning and development team: