Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels.
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Course Categories: Digital Marketing, Social Media
To discuss your options, please get in touch with one of our learning and development team:
In a world where consumers are on 24/7 and constantly bombarded by media messages, brands cannot ignore the power of influence on consumers. But how can you determine which ‘Influence’ is most effective and how to harness the power of Influencers within your marketing strategies. Those who attend this course will learn how to deliver a successful Influencer marketing strategy and the opportunities that are available for brands to really leverage Influencers to engage a target audience, increase brand loyalty and drive results.
This course is for those who currently work in marketing, social media or PR teams (or have responsibility for all) within an organisation and want to ensure they are up to date with current best practices and strategies.
Nicola has over 18 years in house experience at large B2B Brands, including BT, Dunhill and Avaya where she lead Marketing and PR teams that delivered cross media Marketing strategies and ROI driven campaigns.
More recently she ran the PR for a SAAS business focusing on digital transformation software in the media & technology sectors.
London (W1W 8SS)
One of the great things about studying with the IDM is that you get a practical AND relevant learning experience!
Jennifer Trenery,
International Compliance Association
I loved the course! So much information and interactive sections and I feel much more confident with this topic. Nicola was great and delivered the session with a variety of techniques keeping everyone highly engaged!
To discuss your options, please get in touch with one of our learning and development team: