Mobile Marketing: Execution
Learn how to deliver successful mobile experiences throughout the customer journey. Focus on the latest developments in responsive web design, app store marketing, geo-marketing and more. Understand the impact of mobile on Google search and how to plan and buy mobile advertising.
You will learn to:
- Grasp the key trends in mobile devices, platforms, technologies, data
- Deliver 'responsive' sites matching tech requirements of multiple devices
- Assess the health of your native apps, and optimise appstore marketing
- Mobilise your Search Engine Marketing, and increase value of mobile advertising
- Use mobile analytics maximise mobile traffic, downloads, clicks, purchases and shares
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
- Rating
Course Information
Programme
Making the business case for mobile
- The relentless growth of mobile usage and its impact on B2C and B2B marketers
- Consumers, devices, platforms, technologies, data
- Using mobile marketing to deliver business objectives
Group exercise 1 - know your mobile customer
- Creating mobile and tablet personas, and data sources needed
- Implications on other people and processes in your business
Fully ‘responsive’ mobile experiences
- Delivering ‘responsive’ solutions matching tech requirements of multiple devices
- Delivering ‘responsive’ customer experiences meeting realtime individual customer needs
- Using Rapid Prototyping and User Testing to accelerate dev process and minimize investment risk
- Creating layouts and customer journeys to deliver a first class mobile site UX
App Marketing 2.0
- Checklist to assess the health of your native mobile and tablet apps
- Driving downloads, repeat usage, conversion and social sharing
- Techniques to optimize your appstore marketing
Mobile search 2.0 & Mobile advertising
- Impact of the Google algorithm shift and the dangers of Mobilegeddon for your SEO performance
- Tips to fully mobilise your Search Engine Marketing
- Understanding the fast changing world of mobile advertising
- Techniques to plan and buy efficiently
Advanced Location Based Marketing
- Staying on the right side of the privacy debate
- Navigating the tracking technologies
- Using location data to deliver efficient geo-targeting campaigns
Tracking, analytics and Personalised Loyalty Programmes
- Review of tools to track mobile traffic, downloads, clicks, purchases and shares
- Fusing data sets to create the single customer view deliver micro targeting and maximise mobile ROI
- Refining customer profiles using mobile data for micro-targeting
- Building long term loyalty through SMS, email, in-app notifications, mobile coupons
Who Should Attend
This course is designed for digital marketers, Ecommerce and CRM specialists handling day to day implementation of mobile strategy who need to gain a deeper understanding of how to optimise mobile performance throughout the customer journey.
Enrol onto ‘Mobile Marketing: Execution’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Tutor
Paul Berney F IDM, Founder and Managing Director, mCordis
Paul is the Founder of mCordis with more than 13 years of experience in mobile marketing. During that time he has advised hundreds of brands, agencies, technology vendors and others on the role of mobile and connected devices in marketing.
Paul has been a speaker at over 300 events, in 42 countries to a combined audience of over 44,000 people. In 2012 he was recognised as the leading speaker on mobile marketing worldwide by C-Squared. He was voted one of the Top 50 influencers in mobile marketing in the UK by The Drum magazine for three years running (2012-2015).
Previously, Paul served as Chief Marketing Officer & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). He has over 28 years’ experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy.
He is a Business Leader in The Marketing Society and a Fellow of the Institute of Direct & Digital Marketing (IDM).
Testimonials
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.
Stacey Neil,
Marketing Executive, Pageant Media
Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.
Flavia Trifogli,
European CRM Manager at Carphone Warehouse