• You will learn to
  • Details
  • Course availability

You will learn to:

  • Establish and clarify your goals with regards to your digital content
  • Plan your content to ensure your copy achieves your organisation's aims
  • Define the key steps in your users' journey and plan content against this
  • Define the content types that will engage your audience
  • Write content that attracts, persuades and converts your customers


Course Categories: Content Marketing

See below for further course details and full programme information.

Details

Level
Intermediate
Duration
1 day (7 CPD hours)

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To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
11/07/22 Virtual classroom £400.00 £450.00 10 More info
Book Until
27 Jun 22
25/01/23 Virtual classroom £400.00 £450.00 14 More info
Book Until
11 Jan 23

NB: Prices above subject to VAT

Course Information

Content copywriting strategy

  • What are your goals for your content?
  • Mapping content to the customer journey
  • The traditional marketing 'funnel' and how it affects your copy planning
  • Getting visibility for your content through SEO (Search Engine Optimisation) and social media


Writing engaging and compelling content

  • Developing content ideas for your brand
  • Articles, features and blog formats, and how to make them work
  • Attracting your audience's attention through effective headlines
  • Driving interaction with your audience


Establishing a voice for your brand

  • Clarifying your brand's personality
  • The human touch: Bringing your brand to life
  • Using the right language to engage your audience
  • Tone of voice considerations
  • Style points for improving content effectiveness


Storytelling

  • Defining your organisation's 'narrative'
  • Techniques for writing brand stories effectively
  • Injecting emotion into your copy
  • Using people to bring your stories to life


Planning and measuring

  • A planning process for your content marketing
  • Tracking and measuring against your content objectives

Marketers will learn how to:

  • Write copy that attracts the attention of your target audience.
  • Write copy that is customer-focused.
  • Write in a way that encourages engagement without coming across as salesy or marketing-led.
  • Write copy that entertains, informs, educates and inspires your audience.

Tim Tucker F IDM, 23 Digital

Tim Tucker is an independent digital content marketing strategist and copywriting specialist. He is a digital consultant for the Content Marketing Association, for which he plans and hosts regular monthly digital breakfast events in London.

Tim has worked across a diverse range of digital environments, from B2C and B2B companies, to charities and government organisations, including the the National Trust, Nationwide Building Society, Nokia and the UK Government's Cabinet Office. Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK's leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines.

London (W1W 8SS)

Great day! Tim was an excellent course leader and the course was highly informative. Would recommend to colleagues.

Joanna Shemesh

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

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