"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
GDPR is now underway, but many organisations still need to reflect on what it involves – and critically fine-tune decisions made about how to handle its impact.
Are you struggling to meet your objectives with the limitations that have been implemented?
Maybe you are not confident that your new practices are compliant, do you have new processes in place?
Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.
GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.
a) The key changes you should have made to your marketing programme
b) What can we do now? Research? Emails, Receipts? Abandoned baskets?
a) Do they match what you are actually doing?
b) Do they deliver the Brand Promise?
c) Are they compliant?
a) What are you responsible for?
b) What are your suppliers responsible for?
a) Feel confident in when to escalate an issue
b) Understand your responsibilities in reporting a data breech
a) Is soft opt in an option
b) Can I use legitimate interest or should I stick with consent?
c) How are you managing consent? there are tools to help
a) How to buy and use 3rd party lists ethically and legally
b) How to make the most of what you have
a) Do you understand the relationship they want to have with you?
b) Are your new procedures better or worse for them?
a) Upward and downward management of your stakeholders
b) Setting up procedures with 3rd party suppliers
a) Social media
c) Direct mail
a) What do we know?
b) What do you need to prepare?
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.
London (W1W 8SS)