This course will help you understand key aspects of the GDPR, including:

  • The definition of Personally Identifiable Information
  • What GDPR changes mean for processing
  • Consent, and when it's necessary
  • Potential liabilities of Data Processors, brands and agencies
  • Individual rights, such as The Right to Erasure
  • How these changes will affect your database
  • How the GDPR will affect data processing outside the EU
  • How the GDPR was developed by European Union policy makers


1 day (2 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
London (W1W 8SS) - £100.00 25

Course Information


The GDPR will come into force EU-wide on 25 May 2018, and will remain post-Brexit.

All companies that process personal data, either inside or outside the EU, will need comply in order to avoid potentially huge fines.
This course has been developed with the DMA and IDM’s GDPR External Working party.

The new course will answer the following:

Why Data Protection is important to Marketers

  • Why was the regulation needed?
  • What is the scope of the GDPR?
  • How will it be enforced?
  • What are the penalties associated with the GDPR?

What’s changed under the GDPR?

  • An Overview of Data Protection
  • An Overview of the GDPR
  • The Data Protection Act 1998 vs the GDPR


  • Definitions of: Personal Data; Data Subjects
  • Special categories of data


  • How is Consent defined?
  • What is valid Consent under the new legislation?
  • Proof required for legitimate consent

Legitimate interests

  • How are Legitimate Interests defined?
  • When are Legitimate Interests legitimate?


  • What is Profiling under the GDPR?
  • What are the legal implications of Profiling?
  • Legislation for direct marketing Profiling

The rights of individual data subjects

  • Specific rights of individuals under GDPR
  • Communicating the right to object to Data Subjects
  • The Right to Erasure
  • Data portability and retention of data for suppression

Governing data

  • What data to keep for consent to be valid
  • Obligations of processors

Data breaches

  • The obligations around notifying of data breaches

Data Protection Officers

  • Overview of accountability
  • How to appoint a Data Protection Officer
  • General Data Security

International considerations

  • How to transfer Personal Data overseas
  • Keeping cross-border campaigns accountable

Looking ahead

  • Preparing your company for the GDPR

Who Should Attend

Duncan Smith, Director, iCompli® Limited

Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.

He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.

In developing and delivering his training courses, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters!

Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy

Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.

For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.

For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.

Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.

Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.


While we make every reasonable effort to make the course content as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.


London (W1W 8SS)

Why do it with the IDM?

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The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

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