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You will learn to:

  • Grasp the key trends in mobile devices, platforms, technologies, data
  • Deliver 'responsive' sites matching tech requirements of multiple devices
  • Assess the health of your native apps, and optimise appstore marketing
  • Mobilise your Search Engine Marketing, and increase value of mobile advertising
  • Use mobile analytics maximise mobile traffic, downloads, clicks, purchases and shares

Course availability 

start location member non-member places left
Central London (W1W 8SS) £549.00 £599.00 4
Central London (W1W 8SS) £549.00 £599.00 8

NB: Prices above subject to VAT.

Course information

programme

Making the business case for mobile

  • The relentless growth of mobile usage and its impact on B2C and B2B marketers
  • Consumers, devices, platforms, technologies, data
  • Using mobile marketing to deliver business objectives

Group exercise 1 - know your mobile customer

  • Creating mobile and tablet personas, and data sources needed
  • Implications on other people and processes in your business

Fully ‘responsive’ mobile experiences

  • Delivering ‘responsive’ solutions matching tech requirements of multiple devices
  • Delivering ‘responsive’ customer experiences meeting realtime individual customer needs
  • Using Rapid Prototyping and User Testing to accelerate dev process and minimize investment risk
  • Creating layouts and customer journeys to deliver a first class mobile site UX

App Marketing 2.0

  • Checklist to assess the health of your native mobile and tablet apps
  • Driving downloads, repeat usage, conversion and social sharing
  • Techniques to optimize your appstore marketing

Mobile search 2.0 & Mobile advertising

  • Impact of the Google algorithm shift and the dangers of Mobilegeddon for your SEO performance
  • Tips to fully mobilise your Search Engine Marketing
  • Understanding the fast changing world of mobile advertising
  • Techniques to plan and buy efficiently

Advanced Location Based Marketing

  • Staying on the right side of the privacy debate
  • Navigating the tracking technologies
  • Using location data to deliver efficient geo-targeting campaigns

Tracking, analytics and Personalised Loyalty Programmes

  • Review of tools to track mobile traffic, downloads, clicks, purchases and shares
  • Fusing data sets to create the single customer view deliver micro targeting and maximise mobile ROI
  • Refining customer profiles using mobile data for micro-targeting
  • Building long term loyalty through SMS, email, in-app notifications, mobile coupons
who should attend?
This course is designed for digital marketers, Ecommerce and CRM specialists handling day to day implementation of mobile strategy who need to gain a deeper understanding of how to optimise mobile performance throughout the customer journey.

Enrol onto ‘Mobile Marketing: Execution’ course and receive the ‘DMA Mobile Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

testimonials
The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.

Stacey Neil,
Marketing Executive, Pageant Media

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.

Flavia Trifogli,
European CRM Manager at Carphone Warehouse

I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered

Rachel Ramsden,
Skipton Building Society

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