Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.
Debbie McElhill, Associate, Opt-4
Debbie McElhill has worked in marketing and communications for many years and has helped to advise brands about regulatory and data governance issues, including GDPR. Before starting her consultancy career, Debbie was a senior commercial leader heading up national sales and channels teams with Royal Mail. She is also a professionally qualified Chartered Banker, familiar with all aspects of financial compliance.