GDPR is in place, do you feel confident about the changes you have made?
Are you struggling to meet your objectives with the limitations that have been implemented?
Maybe you are not confident that your new practices are compliant, do you have new processes in place?
Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.
GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.
This course will take you through the steps of building an action plan to take back to the office.
- Am I compliant?
- The key changes you should have made to your marketing programme
- What can we do now? Research? Emails, Receipts? Abandoned baskets?
- Privacy notices and data protection statements, bring yours along to work through in the session.
- Do they match what you are actually doing?
- Do they deliver the Brand Promise?
- Are they compliant?
- As a marketer, are you clear on your liability when handling data
- What are you responsible for?
- What are your suppliers responsible for
- What is classed as a data breach?
- Feel confident in when to escalate an issue
- Understand your responsibilities in reporting a data breach
- Who can I send marketing communications to now?
- Is soft opt in an option
- Can I use legitimate interest or should I stick with consent?
- How are you managing consent? there are tools to help
- We re-permissioned and have a smaller data base, what now?
- How to buy and use 3rd party lists ethically and legally
- How to make the most of what you have
- Are your customer’s wishes at the heart of your marketing
- Do you understand the relationship they want to have with you?
- Are your new procedures better or worse for them?
- Embed compliant procedures through your organisation
- Upward and downward management of your stakeholders
- Setting up procedures with 3rd party suppliers
- Using Third Party Data – do we understand the rules and responsibilities?
- Social media
- Direct mail
- Data had GDPR, E-Privacy is on its way for digital marketers.
- What do we know?
- What do you need to prepare?