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During this course you will learn to:

  • How to be GDPR compliant in your day to day marketing activity
  • The options you have open to you if your marketing list is depleted
  • How you should be handling customer data internally and with suppliers
  • What the GDPR legal jargon actually means in day to day marketing terms

Course availability 

start location member non-member places left
Central London (W1W 8SS) £510.00 £599.00 10+
Central London (W1W 8SS) £510.00 £599.00 10+

NB: Prices above subject to VAT.

Course information

GDPR is in place, do you feel confident about the changes you have made?

Are you struggling to meet your objectives with the limitations that have been implemented?

Maybe you are not confident that your new practices are compliant, do you have new processes in place?

 Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.

GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.

This course will take you through the steps of building an action plan to take back to the office.
  • Am I compliant?
    • The key changes you should have made to your marketing programme
    • What can we do now? Research? Emails, Receipts? Abandoned baskets?
  • Privacy notices and data protection statements, bring yours along to work through in the session.
    • Do they match what you are actually doing?
    • Do they deliver the Brand Promise?
    • Are they compliant?
  • As a marketer, are you clear on your liability when handling data
    • What are you responsible for?
    • What are your suppliers responsible for
  • What is classed as a data breach?
    • Feel confident in when to escalate an issue
    • Understand your responsibilities in reporting a data breach
  • Who can I send marketing communications to now?
    • Is soft opt in an option
    • Can I use legitimate interest or should I stick with consent?
    • How are you managing consent? there are tools to help
  • We re-permissioned and have a smaller data base, what now?
    • How to buy and use 3rd party lists ethically and legally
    • How to make the most of what you have
  • Are your customer’s wishes at the heart of your marketing
    • Do you understand the relationship they want to have with you?
    • Are your new procedures better or worse for them?
  • Embed compliant procedures through your organisation
    • Upward and downward management of your stakeholders
    • Setting up procedures with 3rd party suppliers
  • Using Third Party Data – do we understand the rules and responsibilities?
    • Social media
    • Email
    • Direct mail
  • Data had GDPR, E-Privacy is on its way for digital marketers.
    • What do we know?
    • What do you need to prepare?
who should attend?
  • Mid-level marketing practitioners
  • Agencies with responsibility for maximising data delivery and compliance

Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy

Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.

For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.

For a number of years she was an independent trainer for News International, The Daily Mail and Express Group.  She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.

Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed.  With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.

Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.

Debbie McElhill, Associate, Opt-4

Debbie McElhill has worked in marketing and communications for many years and has helped to advise brands about regulatory and data governance issues, including GDPR. Before starting her consultancy career, Debbie was a senior commercial leader heading up national sales and channels teams with Royal Mail. She is also a professionally qualified Chartered Banker, familiar with all aspects of financial compliance.

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an...

Edward Wilson,
Bangor University, Accounting and Finance

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