Affiliate Marketing
Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy.
- You will learn to
- Details
- Course availability
You will learn to:
- Understand the principles, benefits and pitfalls of affiliate marketing
- Identify which types of affiliates are best for your business
- Develop an effective affiliate marketing strategy
- Measure and evaluate your affiliate marketing programme
- Integrate affiliate marketing into your wider marketing activity
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Duration
- 1 day (7 CPD hours)
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
What is online affiliate marketing?
- The mechanics and ecosystem of affiliate marketing
- Roles of merchants, the affiliate network, and the client
- The benefits and drawbacks of affiliate marketing
- What affiliate marketing can/can't achieve
- Where the channel derived from
- Affiliate marketing in the UK vs. other countries
Planning a fully integrated affiliate marketing channel
- Setting objectives, budgeting and devising an affiliate marketing strategy
- Deciding how to manage an affiliate channel: an agency, network managed services, self-managed and/or OPMs
- KPIs to consider
- Working with one or more networks
Case Study Exercise
- Looking at two companies' data and evaluating their affiliate marketing channels
Making affiliate marketing work for you
- Types of affiliates: technology (display, retargeting, pre-targeting, overlay), loyalty, discount, content, search
- What affiliates are the best for your business
- Protecting your brand online
- Integrating affiliate programmes within your wider marketing strategy
- What data am I monitoring; going global - what to consider
The latest innovations in affiliate marketing
- New technologies and trends
The Affiliate Marketing course is designed for those involved in digital marketing who want to get the very best results from their affiliate marketing budget.
Previous delegates include:
- Marketing Executive (QVC)
- Brand and Advertising Manager (Canvas Holidays)
- Partnership Manager (ATOC)
Enrol in 'Affiliate Marketing' course and receive the 'DMA Social Guide'.
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Andy Letting M IDM, PG Dip DigM, Director, Disrupt the Market
The IDM was first introduced to Andy Letting as a student in 2010 where he gained his Postgraduate Diploma in Digital Marketing in 2011. Andy has been lecturing with the IDM ever since, specialising in mobile, content, programmatic and social media.
He has been working in digital marketing for over 15 years, results driven and commercially focused senior-level digital executive with extensive senior management experience. Consistently evolved emerging digital channels and delivered incremental revenue growth, through leadership, change management, channel development and partnership initiatives for BSkyB, Ladbrokes and Avis, career highlights to date include, evolving Sky Mobile TV to what is now SkyGo, a key strategic retention product for BSkyB, demonstrating revenue can be attributed to social media and serving customers through social has to be a key objective for any organisation.
London (W1W 8SS)
If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you.
Katherine Fleet,
Matrix
The training provided an excellent insight into the world of affiliate marketing and has given me the confidence to perform well in my channel.
Good interactive session with lots of detail, advice and food for thought
Natasha Abel,
Jigsaw Business
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: