Managing Marketing
As the ever changing marketplace presents new challenges, it is necessary to adopt new personal productivity skills and collaborative agile approaches to marketing. Learn how to effect personal and organisational change to do just that.
- You will learn to
- Details
- Course availability
You will learn to:
- Make a successful 'whole brain' marketing team
- Understand how to build collaborative working across the business
- Takeaway top tips and tools to help you manage your time and be more productive
- Find out how to apply agile working to improve your go to market speed and success
- Help focus on what matters in marketing - getting results
- Understand what you as an individual need to do next to be a success
This course is only available through in-company training.
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Details
- Level
- Foundation
- Duration
- 1 day (7 CPD hours)
- Rating
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
What skills does a modern marketer need?
- Understand the changing skills set required to face the new marketing challenges
- The marketing landscape: the pace and challenges that organisations face and how this will affect your career
- Learn how best to employ your skills in the team, for maximum personal and corporate success
- Find out how to confront challenges and overcome common obstacles: not enough time and budget!
Building collaborative teams
- Understand the behaviours, frameworks and tools that help you build teams that work well together
- Learn from examples of companies who have broken down silos and introduced agile methods for quick success
Principles of agile marketing
- How the direct marketing principles of test, learn rollout are applied in the digital world
- Move faster, and de-risk campaigns - from website design to programmatic marketing
What is agile marketing? The principles and practice
- How the principles of “agile” (originally developed in IT) help your business to respond quickly to new digital disrupters, whether customer behaviour, or new competitive threats
- How the direct marketing principles of test, learn rollout are applied in the digital world
- Move faster, and de-risk campaigns - from website design to programmatic marketing
Improve your go to market speed and success
- Collaborate with IT and other functional areas of the business to successfully choose and implement your new marketing cloud
- Top tips to optimise digital media and improve customer experience
- Benchmark your organisation’s agility and what to do if the structure doesn’t support agile marketing and how to de-risk and manage uncertainty in a period of change
- Sourcing suppliers who can help you on your business transformation journey
Create a personal plan of action
- Tips to help you focus on what matters in marketing – how to generate more revenue
- Apps and tools to increase your personal productivity
Team leaders and managers who want to implement change for more efficient, modern marketing, as well as learn softer skills such as coaching.
Enrol onto ‘Managing Marketing’ course and receive the ‘DMA Social Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
London (W1W 8SS)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: