Learn how marketing automation can boost your business. Understand the major platforms and discover how to buy systems that work for you. Gain the skills and confidence to build the right team and measure what matters to improve campaign performance.
The course is designed for those new to marketing automation; who work in business to consumer (b2c), business to business (b2b), charity, fundraising and not for profit advertising and marketing. If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.
Enrol onto ‘Marketing Automation: Essentials’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.
London (W1W 8SS)