You will learn to:

  • Understand what Marketing Automation is and how it benefits businesses using it
  • Understand Marketing Automation today, the major players, the ecosystem and how the tools differ
  • Buy and deploy Marketing Automation to work for your business
  • Gain the skills you need to use it and how to build the right team
  • Measure what matters, from analytics to improving campaign performance

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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Course availability

Please get in touch for more information. Call us on 020 8614 0277 or email on customerservices@theidm.com

Course Information

Programme

Marketing automation landscape and components

  • What marketing automation is and what it can do
  • Which organisations are using marketing automation well
  • Why marketing automation is becoming the essential new tool for marketers

The benefits of marketing automation

  • The internal view
  • The customer view and customer journey
  • RBI case study - the customer journey and demand generation

Effective implementation of marketing automation

  • The importance of data for a good marketing automation programme
  • Developing lead nurturing programmes
  • What to measure and lead scoring
  • In-house or outsource

Preparing and aligning your marketing and sales processes

  • The importance of sales and marketing alignment to deliver success

Building the business case for marketing automation

  • A practical guide

How to select a vendor

  • What to look for from your marketing automation supplier

Who Should Attend

The course is designed for those new to marketing automation; who work in business to consumer (b2c), business to business (b2b), charity, fundraising and not for profit advertising and marketing. If your company is considering buying marketing automation and your role involves the acquisition, development or retention of customers, and you want or need a good knowledge of the fundamentals of how to prepare for a successful implantation of marketing automation, then this course is right for you.

Enrol onto ‘Marketing Automation: Essentials’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.

Tutor

Shane Redding MA Cantab, F IDM, Managing Director, Think Direct

Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.

Venue

London (W1W 8SS)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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